Trade Marketing

Trade Promotion – the King is dead; long live the King!? Or so some would have you believe. Trade Promotion or In-Store Marketing – The King of Prising Open the Retailers’ Iron Grip on Shelf Space – is perhaps still well and truly alive and kickin’; even in the depths of the deepest recession we’ve seen in decades. But, what if Joe Mandese’s prediction had been right in his article ‘Fast Forward: Is Mass Marketing History About To Repeat Itself?’, just over two years and a bold, ‘booming’ economy ago? Who knows what would be happening now in trade spending? [...]

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