The 28th September saw the grand unveiling of Sainsbury’s biggest store ever. Tesco and ASDA already have a large number of supersized stores so, with a sense of great excitement, Fifth Dimension went to East London’s Crayford to review the new store and see how Sainsbury’s is shaping up to their competition. First impression? WOW, very impressed! Great visual impact and a busy, exciting atmosphere. The feel of the store was typically Sainsbury’s though with their trademark, orange livery spread far and wide. We all know how it feels to walk into an unfamiliar store for the first time – [...]
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Look out for a new series of articles on how Aisle Management is evolving from the well established principles of Catgory Management.
In the series we’ll look at how the new approach is changing the relationship between brand manufacturers and retailers, and how they will work together in the future. We’ll discuss it’s role in Shopper Marketing in Retail and what it will take to be a leader.
Sainsbury’s Open Largest Store Ever!
by Tony J
The 28th September saw the grand unveiling of Sainsbury’s biggest store ever. Tesco and ASDA already have a large number of supersized stores so, with a sense of great excitement, Fifth Dimension went to East London’s Crayford to review the new store and see how Sainsbury’s is shaping up to their competition. First impression? WOW, very impressed! Great visual impact and a busy, exciting atmosphere. The feel of the store was typically Sainsbury’s though with their trademark, orange livery spread far and wide. We all know how it feels to walk into an unfamiliar store for the first time – [...]
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