Visual Merchandisers Need New Planogramming Software
This past two years we’ve seen traditional planogramming systems come under heavy scrutiny. These older systems were originally marketed, in the main, by data companies. This background, coupled with pressure from particularly influential clients, led to applications which were primarily optimised for analytics and overburdened with extensive but little used functionality. The net effect was software which was hard to learn and difficult to use. Today, clients have new requirements, which these older systems have difficulty in fulfilling.
In our detailed surveys of both manufacturers and retailers, it emerged that they want a new generation of [...]
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Procter and Gamble asked us to create a new kind of Visual Merchandising tool. Codenamed ‘Mary Shelf’, the first of a new generation of Visual Merchandising software was designed and delivered by one of our top Rapid Application Development teams in May 2003, after a very challenging five month development and QA effort. At the time, P and G owned global software licenses for all the first generation shelf planning planogram tools i.e. InterCept, ProSpace, Apollo, Spaceman etc., so it seemed strange to us that they would want to build another one.
They felt that the previous generation of software had not kept pace with the more sophisticated needs of today’s visual merchandisers and that it was not capable of realistically representing new merchandising concepts, point-of-sale graphics, shelf edge labels, innovative header boards etc at the highest level of photo-realism they thought was possible. So they hired us to build it for them. [...]
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