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Scotts Miracle-Gro 21st Anniversary Project

by Tony J

Fifth Dimension’s Tony Jerodiacanou interviews Jonathan Bunbury on the impact of presenting “Best Practice Shopper Solutions” using Virtual Stores and Stereo 3D Presentations. What was your challenge? We had experienced success at GLEE 2010, an annual trade show, with our merchandising displays, but immediately began to think about how we could improve on our previous, static, stand alone fixture displays. We wanted our ideas to come to life whilst introducing the concept of “Best Practice Shopper Solutions” into the Garden Care industry. We were keen to consolidate our position as market leaders and felt that this was an ideal opportunity [...]

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Major Brewer’s Virtual Movie Wins Top 4 Retailer

by Andy Harris

Recently, a leading brewer was invited to demonstrate how they could re-vitalise the Beers, Wines and Spirits aisle in one of the top 4 UK retailers. Such an invitation is rare these days, so given the opportunity, they executed a thorough review of the BWS category, gaining key insights into the current aisle layout’s performance. These insights led the brewer to recommend several in-store innovations which, when fully implemented, would potentially generate some £105 million of extra revenue for the retailer. The category was heavily driven by promotion, but the placement of these promotions, on stacks outside of the aisle, [...]

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