Shoppers often react unpredictably when faced with new ideas and we wanted to use our expertise to build Virtual Stores to explore that behaviour - under more closely controlled conditions than those in a real store. Creating realistic, fully interactive retail environments for testing shoppers’ reactions was, though, still in its infancy in the late 1990s. So, despite our proven track record, we were still something of an unknown quantity to PepsiCo when we met in 1999 to take up their challenge.
Over the next three years we broke new ground in our collaboration with them. We pioneered an innovative Virtual Store application called ‘Discovery’, which PepsiCo successfully used to test radically new retail concepts for Drive-Through Fast Food Outlets, Convenience Stores and full sized Grocery Stores, further enhancing their reputation as thought leaders in the process. [...]
{ 0 comments }
