Andy Harris

Virtual Stores for Real World Training

by Andy Harris

Virtual reality has many retail applications; helping visualise new concepts, showing NPD to a wide audience without the need for physical mock ups and visualising a variety of store environments without the bricks and mortar. Reckitt Benckiser, the company behind major brands such as Finish, Vanish and Dettol are adding a new use for virtual reality technology by working closely with virtual reality experts Fifth Dimension to create a virtual reality store visit. Why a virtual store visit? Mark Sidey, Global Sales Director for Reckitt Benckiser, explains:- “We wanted to create a virtual movie depicting a typical store visit to [...]

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Major Brewer’s Virtual Movie Wins Top 4 Retailer

by Andy Harris

Recently, a leading brewer was invited to demonstrate how they could re-vitalise the Beers, Wines and Spirits aisle in one of the top 4 UK retailers. Such an invitation is rare these days, so given the opportunity, they executed a thorough review of the BWS category, gaining key insights into the current aisle layout’s performance. These insights led the brewer to recommend several in-store innovations which, when fully implemented, would potentially generate some £105 million of extra revenue for the retailer. The category was heavily driven by promotion, but the placement of these promotions, on stacks outside of the aisle, [...]

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